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Manager of Content and Social Media (Remote)

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Job Description

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Role: Chronius is looking for a Manager of Content and Social Media to join our team. This is a rare opportunity to be a major force in introducing the voice and content strategy for an early stage healthcare brand entering the market. The Manager of Content and Social Media will collaborate with all stakeholders in the business including our Product, Growth, and Clinical teams. Most of all, the Manager of Content and Social Media will amplify the voice of a team that is passionate about our driving purpose: empowering patients. 

 

The person in this role is responsible for building a digital home for patients with chronic conditions across our communication channels. In addition, the Manager of Content and Social Media will help build out our original content strategy and facilitate community-building across all channels. 

 

While we are currently searching for a part-time contractor (20-30 hours per week), there is opportunity for the role to convert into a full-time employee position in the future. Compensation for the role will be $18-20/hr. 

 

Responsibilities: 

 

  • Support development of content strategies that define and reveal the stories our brand and product will tell across multiple channels, and create compelling content for our blog, newsletter, website, and social channels.
  • Create and post daily and weekly social media assets, including on Twitter, Instagram, Facebook and TikTok that maximize the potential of each channel.
  • Own and operate our social media platforms including scheduling content, community management, and optimizing posts for engagement.
  • Engage with our audience and external communities/posts to grow our channels.
  • Own our editorial calendar to make sure we are always shipping content.
  • Act as “talent” on Chronius social channels when relevant and engaging, and leverage Chronius team members as appropriate.
  • Edit, optimize, and write content based on SEO best practices, keyword research and a deep understanding of how to add value to our core audiences. Utilize A/B testing to optimize content.
  • Collaborate with our internal teams to brainstorm and bring unique story ideas to life.
  • Monitor trending topics on social media and in digital health to inform the cadence of content creation and push insights to the greater growth team.
  • Discover new ways to refresh and utilize published content.
  • Analyze engagement metrics and conduct experiments to grow our audience. Report on social media performance on a weekly and monthly basis to identify insights and establish KPIs.
  • Develop a perspective on which channels are best and most efficient for promoting the Chronius brand.
  • Monitor competitors’ social channels to derive insights on productive tactics and content.
  • Find and engage with influencers, organizations, and brands that are relevant to our audience to promote relationships that could lead to partnerships.
  • Collaborate with our Head of Growth on identifying and implementing paid boosting strategies to support social content and organic strategies, with the ultimate aim of driving visitors to our website.
  • Develop a deep understanding of our corporate and product messaging. 


Requirements: 


The ideal candidate is, first and foremost, passionate and knowledgeable about the patient experience, particularly for those with chronic illness. S/he is an avid social media user who is fluent in trends and is able to act on emerging conversations and cultural moments on behalf of the brand. The candidate is able to curate and produce content that is empathetic, supportive, and educational to our community, and is able to drive product signups through content. Other things we look for in a candidate include:

  • A minimum of 3 years working in social media as a creator, content manager or strategist, in an in-house, agency, or solo/consulting environment. Bonus if you’ve owned and operated high-growth social media accounts in the healthcare space or consumer-focused brand space.
  • Complete comfort and familiarity with a broad array of social media channels, including audio, video, and live streaming platforms such as TikTok, Instagram, Facebook, Twitter, LinkedIn, Twitch, and Youtube.
  • Creative thinker that can bring to life messages, ideas, and products in new ways that resonate with a variety of external audiences, and has an ability to use different voices and personas based on marketing channel and audience.
  • Experience in owning the creative process of brainstorming, creating, and publishing content.
  • Demonstrated experience with social media campaign management and editorial project management including daily production workflows.
  • Experience applying SEO best practices to make content rank and more discoverable in search engines and social media feeds.
  • Proficiency with e-mail service providers like MailChimp as well as social and content management tools such as Tweetdeck, Sprout, Hootsuite, etc.
  • Experience tracking and analyzing content performance, and proven examples of content that has driven meaningful channel metrics.
  • Able to coordinate multiple projects at a time, perform in a fast-moving start-up environment, and solve problems creatively and resourceful.
  • Demonstrated excellence in writing, copy editing, proofreading, and research skills.
  • Experience in graphic design/video editing/motion graphics, and extreme comfort with tools like Canva.
  • Willing to learn the ins and outs of the digital health industry
  • Bonus points if you regularly create content for patient-facing blogs, social channels, or podcasts and have a portfolio of content to present. 


To apply, please write to apply@chroniushealth.com. Your application should include your resume and your answers to the following questions:

  1. Two examples of the people and/or brands that you look to for content around the patient experience and why
  2. An example of one Instagram, one Tik Tok, and one Twitter account from a brand that you find compelling and why (does not need to be in healthcare space)
  3. How the mission of Chronius resonates with you

Even if you don’t meet all the requirements, we encourage you to apply! If you’d be excited to show up for work each day, we’d be excited to have you on our team. 

 

Here at Chronius we embrace our differences and thrive off of the creativity they produce. It’s how we break new ground. As we scale and we help patients across different cultures, communities, and socio-economic backgrounds, the team we build must be reflective of the diverse communities that we serve. Together, we’ve built and will continue to grow, a diverse and inclusive culture where everyone has a seat at the table and the space to be their most authentic self. Chronius is an Equal Opportunity Employer and we support, celebrate, and cherish all the things that make our teammates who they are. 

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