Drive brand awareness- sales and fan engagement via social media for all Primal Brands- and oversee all community related initiatives.
Please note that the duties may vary depending on department size- organizational structure and/or geographic location. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.
Social Media Account Management - Oversee accounts for all Primal Brands- curate and schedule content- provide community support and encourage engagement.
MDA Community Management - Oversee and moderate the MDA Forum- manage MDA contact email inbox.
Coordinate product giveaways for social media contests.
Foster relationships and promote partnered brands and influencers via social.
Coach Monthly Primal Blueprint 21-Day Challenge on Vimify
Miscellaneous event coverage - Periodic attendance at Primal Branded events to provide social coverage and staff support.
Analyze engagement data- identifying trends in customer interactions and planning digital campaigns to build a strong online community.
Communicate and build relationships with followers and respond to all inquiries and questions in a timely manner and monitor all social inboxes through consistent communication via comments- retweets- likes- and more.
Social Media Advertising & Reporting:
Pinterest Ownership on Primal Kitchen & Mark’s Daily Apple
Analytics and Reporting - Provide monthly reports on social analytics including engagement rate- growth and advertising stats.
Perform day-to-day marketing activities including- but not limited to- digital campaign set-up- scheduling- and testing.
Create effective marketing campaigns on multiple digital platforms to boost revenue for company products identified as marketing priorities. Campaigns may include email- paid ads (Google- Facebook- Instagram- Pinterest- Reddit)- and affiliate program strategies.
Coordinate ad copy and graphics for social campaigns including: Pinterest- Facebook- Instagram- Reddit- YouTube and Google Adwords
Create multiple ad variants for A/B testing purposes and assist in ad creation and setup
Perform competitor ad research for keywords- brands- ad campaigns
Stay abreast of and recommend digital marketing best practices with design and testing of campaigns
Create content for social media channels using tools such as Canva to put together graphics including stories and feed content to drive sales and engagement with our audience.
Strategize new innovative ways and stay on top of social trends to reach new audiences and grow brand awareness
Equivalent of bachelor’s degree and 3+ years progressively responsible- related experience
Ability to analyze complex data and develop innovative recommendations and solutions
Excellent planning- organizing- and project management skills
Excellent verbal- written and presentation skills
Strong customer- quality and results orientation
Ability to interact effectively at all levels and across diverse cultures
Ability to be an effective team member and manage various projects
Ability to assist in facilitating progressive change
Knowledge of all social media platforms (Instagram- Facebook- Tik Tok- Twitter- Pinterest)
Experience with design tools: Canva
Preferred but not required: Experience with Google Analytics- Dash Hudson- BazaarVoice- Tailwind- Shopify